The Brewing, Food & Beverage Industry Suppliers’ Association (BFBi) has announced they have chosen beer and cider specialists, Tipple Marketing, to support them with the prestigious International Brewing & Cider Awards in 2026.
Known as the beer and cider marketing one-stop-shop, Tipple Marketing has successfully run beer industry events such as The British Guild of Beer Writers Awards and Dinner, the Women in Beer Festival, as well as working behind the scenes for Gravity Beer festival and Independent Salford Beer Festival.
By working with them, the BFBi wishes to reaffirm their commitment to brewing heritage and the excellence of the beer and cider industry, while making sure they are being inclusive and embracing the diversity of today’s scene.
Ruth Evans MBE, chief executive at BFBI said “We are very excited to be working with Tipple. Their beer and cider expertise will help us access a wider, newer audience, whilst supporting and communicating our core heritage and robust judging credentials”.
Amelie Tassin, founder and co-owner at Tipple Marketing added “It is an honor for us at Tipple to work with BFBI on the legendary International Brewing & Cider Awards. Those awards are among the most prestigious and rigorous in the world, and we can’t wait to bring our touch to their strategy, help them reach a wider audience and spread the word about their excellence. It is the award any brewery and cider maker should want to win!”
A heritage of excellence
The International Brewing & Cider Awards is the oldest brewing competition in the world and is renowned for its quality and impartiality. In 2026 the BFBi wishes to refocus on their unique judging process and what has made their success for the past 140 years.
The Manchester-based competition will be followed by a brand new trade event open to all actors of the beer and cider industry, and free to attend. The event aims to be for the industry, the place to network with peers and make valuable connections while tasting some of the best beers in the world.
About the new industry event, Ruth Evans MBE said “Not many people know that the International Brewing & Cider Awards are owned and organised by BFBi. At BFBi we are known for organising many of industry’s most popular and prestigious events and this expertise has supported the Awards since their relaunch in 2011. From some of the most robust judging processes in the world (on-site testing ensures the validity of winning beers and ciders) to an Awards Ceremony at Guildhall, London, the Awards are a world class operation, and this new trade event will be the natural continuation of our work of excellence.”
The International beer and cider awards will be held in Manchester on the 3rd-5th of March 2026.