SINCE 1888, the awards have upheld many brewing and cider making traditions, including their own marque of distinction for Award winners who may carry the famous logo on their packaging, point of sale and other material.
Media from around the world is engaged with the event, resulting in widespread media coverage. Brewers, cider makers and marketeers all over the world exploit, to the full, the prestige of winning a medal at this event.
In an age of intellectual property in the form of brand values, such success can give a significant boost to a brand, whether its distribution is local – regional – national – global
Past winners tell us that their Award has helped them to increase their penetration of he market and win new devotees of their products.
Brewers … put your brand in the limelight …
but to do so, you have to enter.
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For media and press enquiries, sponsorship and affinity programmes, or promotional liaison with Award-winners, please contact the above address or email .