LANXESS named as headline sponsor of the International Cider Awards

LANXESS, a specialty chemicals company, makes Velcorin®, a safe solution for the microbiological protection of cider. Velcorin offers the effective cold sterilisation of beverages like cider, protecting against re-fermentation without impacting the flavour or sensation of the beverage.


The International Cider Awards is part of the International Brewing and Cider Awards, known as the ‘Oscars’ of the brewing world, which will take place in November 2021 at the National Brewery Centre, Burton-upon-Trent. Cidermakers from all over the globe are invited to enter their finest beers or ciders to be blind-judged by an international panel of commercially practicing expert brewers and cider-makers from around the world. Entries for the International Cider Awards close on 31 October 2021.


John McCabe of LANXESS said: “LANXESS is delighted to sponsor the International Cider Awards. The cider industry has seen significant growth over the past decade, and now is such an exciting time for the sector.


“The International Cider Awards provides a fantastic forum for cider makers from across the globe to celebrate and share best practice. We look forward to enjoying the skill and innovation of 2021’s entrants and championing the very best of the international cider community.”


Ruth Evans MBE, Director of the International Brewing and Cider Awards said: “We are honoured to welcome LANXESS to the International Brewing and Cider Awards as headline sponsor of the International Cider Awards. With such specialist knowledge in the microbiological protection of cider through the Velcorin brand, the company makes a perfect partner to celebrate the best of the cider world.”